Apple set to roll out iPod Mini this week / Bantamweight version in brilliant colors just slightly cheaper than full-size device. But will people buy them? Probably. Apple has a pretty good niche, and they market well by aiming for users who want the prestige and coolness that comes with the iPod. The mini is a perfect fit between the big (20 - 40 gb) and the smaller items offered by Creative Labs and the like.