Who's listening to podcasts?

A damn lot of people, if the results of a new Pew survey are to be believed. And it's funny, just a few days ago I saw some hack writer say that podcasting was 'old news' and that PSP casting is the new thing. Hmmm...it may well be, but nonetheless, if the masses are just starting to get into podcasting, doesn't it make sense that it's just going to grow more? Hey, DVD players were the fastest growing electronic appliance to be adapted by the masses, and the first DVD came out, what, decades ago? I don't think DVD's are going away anywhere soon.

Here's the story on the survey: FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News