Digital Audio World

Musings and information on podcasting, digital audio, online streaming audio and home studio recording from Tim 'Gonzo' Gordon of

Friday, February 17, 2006

Narasa Rebbapragada of PC World sticks her toe in podcasting, doing a little light surverying and querying some of the numbers of downloads, feeds, listeners and finding that many people wonder just what the heck is a podcast?? - The Playlist: Podcasting--Behind the Hype

Still, one of the things that came out of her article that was interesting was this: "Another survey conducted by Taylor Nelson Sofres says that 78 percent of those who have ever listened to a podcast are male. (C'mon, ladies.)"

So only 22 percent of podcast listeners are female. I wonder if it means that most of the podcasters are male? I would guess, because that's sort of the ratio you get on terrestrial radio. It's changed somewhat in the past ten years, but I'm guessing that about 60 - 65% of all radio announcers are male. If I'm even close, that's a big change. When I got into radio in the mid 70s, it was probably 97% male. Yup, a boys club. And I'm sure a lot of the boys had resistance to welcoming girls on the air.

So now the challenge is to get more ladies / girls into podcasting, as both listeners and podcasters. Is it a gender thing? Are women less interested in futzing around with creating shows and audio files and the like? Is it something else altogether?

I'd be curious what you think...


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