Young Podcast Listenership Moves Upward

Podcast this, podcast that.

One in five of all podcast users download and listen to about 5 podcasts a week, spending about 3 1/2 hours a month jamming podcasts into their ears.

A new Bridge Ratings survey - {FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!} - found that most listeners feel that they're able to find better podcasts than they did the last time the question was asked.

There's a sharp upswing in podcast usage in the 12-24 demographic, according to Dave Van Dyke, the president/CEO of Bridge Ratings (hey, I think he used to consult a station I worked at in Portland in the 80s!). The question: “Have you listened to a podcast in the last 30 days?" resulted in higher numbers from the younger group. 25-34 year olds also charted higher. Most said it was because they had more free time!

Free time!?

What is that?

Maybe I should google it. As if I had any time to do that.

Bridge Ratings keeps a continual pulse on the podcast nation, and I think we're all grateful for that. Maybe I can get Dave on my podcast?