Digital Audio World

Musings and information on podcasting, digital audio, online streaming audio and home studio recording from Tim 'Gonzo' Gordon of

Tuesday, November 21, 2006

$$-Related Podcasts Show Promise and Growth

The folks at Marketing Sherpa have just posted a new case study on the use of podcasts in the financial world:

MarketingSherpa > How a Financial-Services Firm Added a Social Media Platform to Keep Clients Informed

Fidelity Investments has moved into the tech world aggressively, making podcasting work where other similar 'traditional' or 'conservative' businesses fear to tread.

Glad to see the whole thing is working. Just more fuel on the fire for us podcasters who know how well podcasts can be used to leverage a client base, distribute information in a timely manner, and do it in a way that's inviting and entertaining.


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