Wired Magazine (one of the coolest tech magazines ever) features a look at podcasting and how the big boys are hoping to 'monetize' their programs. Will it work? Does anyone care, except for the people trying to make a few $$? Does the movement of large corporations into the podcasting arena spell the end of the small hobbyist eccentric podcasts?

Whatever the outcome, it's all evolving at a dizzying pace: Wired News: Radio Sets Eyes on Podcast Profit