More Groups Chasing Advertising Dollars for Podcasters

From ClickZ News comes this headline: Podcast Ad Hype Spawns Many Upstarts. Apparently Audible.com is not the only company to come out with a plan to organize podcasters and ultimately get a piece of any revenue stream they create out of that.

Will this idea work? As Zachary Roberts put it in his article, it's 'so problematic, yet so promising.' Agreed. Lots of hurdles to overcome, yet if someone can figure out how to take hundreds or even thousands of podcasts that each have a few hundred listeners and organize them into some sort of conglomeration and run advertising, there is certainly a pot o' gold waiting at the end of the rainbow.