Digital Audio World

Musings and information on podcasting, digital audio, online streaming audio and home studio recording from Tim 'Gonzo' Gordon of

Thursday, November 30, 2006

Podcast Listening On The Rise. Again.

On the heels of my participation in's SEO for PodCasting webinar last night, comes news that the podcasting audience is rising: - 34 Million Ears Perked for Podcasts.

The (so-called) not-so-cheery news is that only one in a hundred downloads a podcast daily. At least, that's the implication - that it should depress podcast supporters, particularly Steve Jobs. So, let's do the math: if the 1-in-100 applies to America, and there are 300 million people in America, that's about 3 million downloads a day or 90 million downloads a month.

Damn, that's nothing to cough out a lung at. I suspect as many people live on farms as listen to podcasts. But I'll bet most farmers don't listen to podcasts! No, I don't see the connection.

While the percentage of males downloading podcasts is increasing, it's noteworthy that the demographic split among downloaders is quite even: 18-29 (14% of this age group download podcasts), 30-49 (12%) and 50-64 (12%) are neck and neck. And neck.

Household income is not a significant factor to podcast listening, either.

However, the more experienced computer user, the more likely to tune in to a podcast. Broadband users grab more podcasts - but not by as much as you might think: 10% to 14%.

It's all good news for podcasters, as far as I'm concerned.

Now, where's the free beer they promised?


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