Digital Audio World

Musings and information on podcasting, digital audio, online streaming audio and home studio recording from Tim 'Gonzo' Gordon of

Friday, July 21, 2006

One in Twelve Download Podcasts

Terrestrial radio stations may see their grip on listeners slipping away thanks to the bratty kid brother: podcasting.

In a new report from Nielsen Media Research, stats show that about 9 million web users have downloaded a podcast in the last 30 days and 'a significant percentage, approximately 38%, of active podcast downloaders say they are listening to radio less often.'

“The incredible popularity of podcasting is the latest demonstration of consumers’ willingness to take control of their media experiences,” said Larry Gerbrandt, general manager and senior vice president of Nielsen Analytics.

"My God!" exclaimed myself. "You mean people like to skip commercials, bounce around a recorded program, or pick and choose the content they really like? No wonder they're ignoring corporate radio with drone DJ's and computer-generatled playlists!" Apparently I'm about to walk off in a huff.

Podcasts, much like their text-related cousins - blogs - differ from other forms of online media delivery, in that podcasts and blogs are being readily adapted by more and more businesses and organizations.

This bodes well for any person or organization that dips their toe into the podcast waters soon. Even now, it's still a new technology for most people, and if you position yourself as a podcaster in the near future, you'll be well-positioned to leverage that with your community, whether it's customers and clients or prospects....or just people that like whatcha do.

Start podcasting today, I say!


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