Digital Audio World

Musings and information on podcasting, digital audio, online streaming audio and home studio recording from Tim 'Gonzo' Gordon of

Friday, December 08, 2006

“The Nametag Guy” Scott Ginsberg Reveals Secrets of ‘Approachability’ and Discusses Launch of Online TV Station

The “Tim ‘Gonzo’ Gordon Show” Podcast interview with Scott Ginsberg uncovers keys to being approachable. Ginsberg also discusses the importance of being a published author – and believes that audio podcasting is being overshadowed by online video.

SALEM, OR., December 8, 2006 – Imagine wearing a nametag 24 hours a day 7 days a week. Even sleeping with a nametag.

Scott Ginsberg (, also known as “The Nametag Guy” has parleyed that nametag into a lucrative speaking and writing career. And it all happened because he decided to wear a nametag for a day back in 2000.

“It was serendipitous, spur-of-the-moment, organic; whatever you want to call it,” said Scott, “and although it was experimental, I found the reaction to be impressive: the friendliness, the approachability, the willingness to break the silence was so incredibly cool.”

Since then Ginsberg has published three books (a fourth is on the way in April of 2007) on approachability and the ability to start conversations and how they enrich the human experience. “It’s about how to make a name for yourself,” said Scott. He admits that having a book is "huge - it's a giant wedge in the door" to getting attention and new business.

Ginsberg discusses how he connected with his two main mentors, Jeffrey Gitomer ( (“he just emailed me after I was on CNN with my first book”) and Shep Hyken (, who hooked up with Scott through his grandmother.

While Ginsberg has been podcasting for awhile, he says he recently discontinued the audio podcast, “because I think audio podcasting is slowly moving into the end of its product life cycle, so I’m moving into video podcasting.” He anticipates that his first video podcast will be available early spring of 2007.

Ginsberg discussed his new website which will launch next year. It'll be an online TV station with regular videos, training modules and topics close to his main message of approachability.

Listen to the full interview with Scott Ginsberg on the Tim ‘Gonzo’ Gordon Show podcast.


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