Digital Audio World

Musings and information on podcasting, digital audio, online streaming audio and home studio recording from Tim 'Gonzo' Gordon of

Wednesday, December 13, 2006

iTunes Sales Down

Just because you've got the lion's share of the MP3 player market and the dominant on-line sales source for MP3s doesn't mean there isn't a twig in the toilet.

According to Forrester Research, sales have slumped a goodly amount since this time last year - check it out here: Is iTunes Slowly Dying?

According to the study, "only three percent of online households purchase music via iTunes, with the majority still buying CDs as their preferred method."

This little tidbit caught my eye - I was under the impression, from news stories and Apple's gushing PR department, that damn near everyone in America was sucking tunes down from iTunes Music Store. Apparently it's not the case. Instead, just 3 percent of ONLINE HOUSEHOLDS buy from iTunes. It's not insignificant and can surely add up to a stack of virtual wax (and $$), but it's not the dominant force it appears to be.


  • At 1:57 PM, Anonymous Anonymous said…

    hi, I've since read that this research was seriously flawed. Might be worth another look.

  • At 4:02 PM, Blogger Tim 'Gonzo' Gordon said…

    I would be curious to know more - any idea where I might look? Thanks for the post, btw...


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